This is a major new talent in food writing, from the publishers of Nigella Lawson: Great British Bake Off finalist, Guardian and Elle columnist, Ruby Tandoh. A joyful, passionate baking book that focuses on flavour, not frippery, and rediscovers the simple pleasures of baking. Crumb is about flavour, first and foremost – a celebration of the simple joy of baking. Ruby’s recipes delight in new tastes and combinations, as well as the rediscovery of old favourites, to create food that is exciting without ceremony or pretence. In a delicious blend of practicality and creativity, Ruby encourages novices and seasoned bakers alike to roll up their sleeves and bake – even if they don’t have the proper equipment or know-how. From Lemon & Marzipan Cupcakes and Rye Caraway Bagels, Rose & Burnt Honey Florentines, Croissants and Custard Doughnuts, to Butternut Squash & Mozzarella Tartlets and Sticky Toffee Pudding, these are recipes that will quickly become some of your best loved. With writing to be savoured as much as the recipes, tips and techniques to guide you and plenty of ideas for variations, this is baking book to be inspired by, to read and cherish.